Updated On
November 5, 2023

FAQ - Email Tracking and Analytics

Q: How can I track email open rates and link clicks in Sendy?

In Sendy, you can track email open rates and link clicks by using the following methods:

  • Enable open tracking and link tracking when creating email campaigns in Sendy.
  • Sendy automatically inserts tracking pixels and unique identifiers in your emails.
  • View the campaign reports in Sendy to analyze the open rates and link click statistics.
  • Export the campaign reports for more in-depth analysis or integration with other tools.
  • By tracking these metrics, you can measure the engagement and effectiveness of your email campaigns.

Q: What metrics and reporting features does Sendy provide for analyzing campaign performance?

Sendy provides various metrics and reporting features to analyze campaign performance, including:

  • Email open rates, link click rates, and unsubscribe rates.
  • Delivery rate, bounce rate, and spam complaint rate.
  • Geolocation data of subscribers to identify audience demographics.
  • Comparison of campaign performance over time with historical data.
  • Segment-wise performance analysis for targeted campaigns.

These metrics and reporting features help you gain insights into your email marketing performance and make data-driven decisions.

Q: Can I integrate Sendy with Google Analytics for more comprehensive tracking?

Yes, you can integrate Sendy with Google Analytics to achieve more comprehensive tracking and analysis.

To set up the integration, follow these steps:

  • Enable Google Analytics integration in your Sendy settings.
  • Add the appropriate Google Analytics tracking code to your email templates.
  • With this integration, you can track email campaign performance alongside other website analytics in your Google Analytics account.

By combining Sendy's native reporting features with Google Analytics, you can gain a more holistic view of your marketing efforts.

Q: How do I set up UTM parameters in Sendy to track campaign sources and mediums?

To set up UTM parameters in Sendy for tracking campaign sources and mediums, follow these steps:

  • Add the desired UTM parameters (e.g., source, medium, campaign) to your email links.
  • Sendy will automatically append these UTM parameters to your links in the email campaigns.
  • When recipients click the links and visit your website, the UTM parameters will be captured in your website analytics tool.
  • You can then analyze the campaign performance based on the UTM parameters to understand the effectiveness of different sources and mediums.

Q: Are there any plugins or extensions available to enhance Sendy's reporting capabilities?

Yes, there are several plugins and extensions available to enhance Sendy's reporting capabilities. Some popular options include:

  • Sendy Stats: Provides additional charts, graphs, and statistics to visualize campaign data.
  • Advanced Reports for Sendy: Offers advanced filtering, segmentation, and export options for campaign reports.
  • Google Sheets Sync: Enables syncing Sendy campaign data with Google Sheets for further analysis and reporting.
  • Sendy API: Allows developers to build custom reporting integrations or extract data programmatically.
  • These plugins and extensions can extend Sendy's reporting capabilities and provide more advanced insights into your email marketing performance.