Updated On
December 21, 2022

Sendy vs. EmailOctopus: What's the Best App for Email Marketing in 2022

If you're looking for a cost-effective and flexible way to reach and engage your customers, we have two words for you: email marketing. This subscription-based advertising tool lets you quickly increase the response rates of your running campaigns. Giving a more personalized touch to your external communications allows you to create a stronger bond with your core audience.

Email marketing is a scalable instrument that will certainly open a lot of doors for your business. Sounds like a dream, right? Sending scheduled targeted messages to your clients is always a great idea, especially if you're looking to encourage repeat website visits and increase your sales. But we get it. When you're busy running a company, you want to cut some corners.

Lucky for you, we have a life hack that'll save you time and effort when managing your email marketing campaigns. Nowadays, some useful automation apps help you create and send attractive messages that align with your brand identity. Some of them will go as far as triggering emails based on your clients' actions on your site in real-time. The possibilities are endless.

Sendy or EmailOctopus: Which One Should You Pick?

Running a small business is very time-consuming. The last thing you need is yet another task to keep you busy. That's why you should always find tools that'll make your life a lot easier. A great example of this is email marketing automation apps. If you're sold on trying one of these brilliant efficiency-enticing platforms, here's a comparison between the two leading ones in 2020: Sendy and EmailOctopus. 


EmailOctopus is a hosted platform, which means it exists on a third party service. This characteristic allows for a more user-friendly set-up experience. It won't take you more than 10 minutes to grant EmailOctopus the necessary credentials to interact with your Amazon Web Services account. However, you'll have no saying whatsoever on backend development.

On the other hand, Sendy is a self-hosted platform, requiring more input from the user on how to install Sendy. To take full advantage of its many features, you must first look for a hosting provider that supports this app. Once you install and configure the files, you'll have to allow Sendy to access your AWS account. Sendy gives you a lot more flexibility when coding, and you can even run it on your preferred domain. 

Newsletter Design

EmailOctopus comes with an inbuilt editor with predetermined templates. The app gives you all you need to design newsletters of your liking effortlessly. You also have the option to copy and paste an existing HTML into the platform.

Sendy won't offer you any pre-built templates, but Sendybay has a fantastic editor you can use to create email templates for Sendy. Like its hosted counterpart, Sendy also gives you the alternative to copy and paste HTML to work on a previous layout. You'll have full control over your designs on this platform and won't have to deal with unwanted branding.


EmailOctopus offers a "Starter" package for free that allows you to manage up to 2,500 subscribers. It'll also let you send up to 10,000 emails per month. On the downside, you'll have the platform's watermark on each of your layouts, and you'll only be able to store your statistics for 30 days. Alternatively, there is a "Pro" option for you to purchase. You can pick a price that adjusts to your company's needs starting from $20 a month. While it can get pricey, it's a quick fix to the free subscription's annoying limitations. 

Sendy is a more cost-effective solution. For a $59 one-time fee, you'll get access to the code to use the platform. This app has no additional fees for your newsletter count or your hosting service. Amazon is the one behind email pricing, charging only 10¢ per 1000 sent. As they promise on their website, Sendy is an excellent tool to create efficient newsletters 100x cheaper!

Email Away With SendyBay!

At SendyBay, we're aware that hosting Sendy is very technical and can take a lot of time for you. That's why we have automated the Sendy set-up process. All you need to do is subscribe to our services, and we'll take care of the rest for you in less than a minute!

We offer all the Sendy features you know and love plus fully managed and secure hosting, drag and drop email builder integration, over 200 free templates, and more! Check out our time-saving services today, and keep your email marketing campaign up and running on its own!