Updated On
May 19, 2020

How to setup Sendy without any technical skills

So you bought Sendy and are excited to send your first campaign? Not so fast. Installing Sendy is not an easy task.

It requires understanding the technical bits and setting up the database, cron and the application yourself. The learning curve can be steep.

The good news is that the Sendy community is large enough, and you can find all the help you'll need. From service providers which automate everything for you to in-depth setup guides, there are a lot of really helpful resources to get you set up

In this article, we'll talk about the different options that you have, which should help you make the right decision for yourself.

Different ways of Sendy setup

1. Install using Sendybay - No technical knowledge required

At Sendybay, we provide done-for-you managed Sendy hosting. Our proprietary Sendy control panel takes care of the heavy lifting as soon as you sign up. When you sign up, the following happens

  • A database is created for you
  • Application and CRON entries are put in place
  • An SSL is applied on your custom domain

You do not have to do any technical work. Your setup is ready within seconds and you can start configuring and using it. 

In addition to removing the technical setup work, we manage the hosting for you. This covers 

  • performance and stability improvements i.e. you don’t have to worry about upgrading servers. We do.
  • automatic upgrades to new Sendy versions
  • providing support for any Sendy related issues you are facing. 

The team is also working on drag-and-drop email builder support using Bee plugin. This should additionally save the effort in copying over HTML from another tool for each campaign.

Total installation time: less than 1 minute

2. Hire someone to install Sendy

Your next best alternative is to hire someone to install Sendy. 

There are two options for hiring -

Hire Ben

You can hire Ben Ho to install Sendy for you. Ben is an indie developer and founder of Sendy. He is very polite and helpful when it comes to offering support. You can expect a quick turn around and rest assured, he will take care of any problems you face with the setup. 

Ben charges $79 for this service. One drawback that we have heard about Ben’s service is that he does not install SSL certificates, which is not advisable since all the popular browser and email clients demand links to have SSL/HTTPS support.

Hire on Fiverr

As Maynard suggests on his blog here, hiring someone from Fiverr can also be a good idea. You’ve to make sure to test the service once they’re done with the setup. 

Total installation time: 7 hours to 3 days

3. Install Sendy yourself

Your final alternative is to install it yourself. It can be terrifying or fun, depending on your knack for all-things-tech. If you want to get your hands dirty, we’ve links to curated how-to guides below.

Official Sendy Setup Guide Image

Total installation time: 7 hours to 3 days (depending on your technical chops)


Setting up Sendy and hosting it can be intimidating. There are various ways to go about it. We recommend taking the non-technical route and using us. We'll take care of all the technical details and you can focus on your marketing campaigns.

If you aren’t convinced, we suggest you explore various tradeoffs before hiring a freelancer or even before setting Sendy yourself. Some of the key things you’ll need to know

  • Amazon EC2 hosting will be free for the first year but it will cost you $12 per month after that. There will be an additional SES cost which will be $0.0001 per email you send. 
  • You might have to upgrade your EC2 server size if your usage increases. Costs will substantially go up from $12 per month to the range of $100-$200 per month.
  • Virtualmin or some other kind of control panel might be important if you choose to have a self-hosted setup. Understanding how those tools work could be one of the task items for you.

If you have any questions about Sendy or hosting it, please get in touch. We'd be happy to help you out. Wish you best in your marketing efforts!

Sendybay Team